ENTERPRISE DEVELOPMENT STRATEGY - HOW TO WIN
Psalm 119:130 SOURCES OF COMPETITIVE STRATEGY - COMPETITIVE ADVANTAGE COST and DIFFERENTIATION
Cost leadership (broad or narrow) Differentiation (broad or narrow) Cost Economics of scale Preferred access to raw material. Propritory technology(home grown) Differentiation (USP) Unique Selling Proposition How do your set yourself apart. This differentiates you from other people. What is it that is unique to you alone.
1. What your brand does well
2. What your consumer wants
3. What your competitor does well Sometimes, you need to restrategize. DIFFERENTIATION - FAB FEATURES AND BENEFITS 1. What is driving your message. 2. Do a SWOT analysis to effectively define your capabilities. - Know what your strength is. - know your weakness - know what opportunities are available to you. - know what threatens your ability to achieve your goals. 3. DEVELOP A PERSONAL DEVELOPMNT PLAN 4. EXECUTE 5. REVIEW HOW DO YOU WIN Do an environmental scan. Numbers 13 v 17-19 Know your environment, so you can position yourself well. Pay attention to your environment. Political factors - Government policies Economic factors - Social Factors - the demography. Technological Factors - You must be able to market who you are. The very first person to fund your business is you. Your value proposition is very key. As christians, our competitive advantage is in our possession of the HOLY SPIRIT. Zechariah 4:1-7 The Holy Spirit is our Unique Selling Proposition. Jude 20 You need to however build up your most Holy Faith. Power your faith by speaking words of faith to yourself in tongues at every point in time. Leverage on the power of the Holy Spirit. The Holy Ghost knows that thing you need to do to win. The Holy Ghost is your Game winner! Exodus 23:28. CCYIGLOBAL inspiring minds ...igniting spirits www.ccyiglobal.net